The marketing manager:
A) Must make independent decisions and assemble them into a marketing mix.
B) Must creatively blend the four Ps so the firm develops the best mix for the target market.
C) Must integrate the ideas of specialists, such as the product manager, advertising manager, and sales manager.
D) Must make sure that each marketing mix decision works well with the others.
E) All of the above.

Question

Quizplus · Accepted Answer

The marketing manager must make independent decisions and assemble them into a marketing mix, creatively blend the four Ps for the target market, integrate the ideas of specialists, and make sure that each marketing mix decision works well with the others. Therefore, all of the options mentioned above are correct.

The Marketing Manager