A S.W.O.T. analysis can help a marketing manager:
A) develop a competitive advantage.
B) define what business and markets the firm wants to compete in.
C) narrow down to a specific target market and marketing mix from the many alternatives available.
D) see the pros and cons of different possible strategies.
E) all of the above.

Question

Quizplus · Accepted Answer

A S.W.O.T. analysis helps a marketing manager develop a competitive advantage by identifying strengths and opportunities, define what business and markets the firm wants to compete in by identifying weaknesses and threats, narrow down to a specific target market and marketing mix from the many alternatives available by analyzing the company's internal and external environment, and see the pros and cons of different possible strategies by evaluating the impact of each factor on the firm's performance. Therefore, all of the above are relevant to a S.W.O.T. analysis.

A S.W.O.T. Analysis Can Help a Marketing Manager