Regarding our MACRO-marketing system:
A) marketing makes people materialistic by creating "false values."
B) advertising generally raises prices and wastes resources.
C) marketing tries to satisfy "unwanted demand" rather than "genuine wants."
D) satisfying consumer needs and wants is a dynamic, on-going process.
E) none of the above.

Question

Quizplus · Accepted Answer

The MACRO-marketing system is focused on satisfying consumer needs and wants through a dynamic, on-going process. It does not aim to create false values, raise prices, or satisfy unwanted demand.

Regarding Our MACRO-Marketing System