In a marketing plan, which of the following would not be included in the Promotion area?
A) advertising.
B) packaging.
C) personal selling.
D) sales promotion.
E) publicity.

Question

Quizplus · Accepted Answer

Packaging is part of the Product area, not the Promotion area. Promotion focuses on communication channels and tactics used to promote and create awareness of the product or service to the target audience.

In a Marketing Plan, Which of the Following Would Not