Which section of a formal marketing plan for a new product is most directly related to deciding the markup chain in the channel of distribution for a new product?
A) Packaging
B) Customer analysis
C) Price strategy
D) Implementation and control
E) Place strategy

Question

Quizplus · Accepted Answer

The section that directly addresses deciding the markup chain in the channel of distribution is the price strategy. This section determines the pricing tactics and the level of profitability desired for the product, which in turn determines the markup that will be required in the channel of distribution.

Which Section of a Formal Marketing Plan for a New