The future poses many challenges for marketing managers because:
A) international competition makes it even harder to gain a competitive advantage.
B) consumers' rights of privacy are harder to protect.
C) long-run consumer welfare is becoming more important.
D) environmental damage is no longer a hidden cost.
E) all of the above.

Question

Quizplus · Accepted Answer

All of the options mentioned are challenges that marketing managers will face in the future. With international competition, it will be harder to find a competitive advantage, and protecting consumers’ privacy rights will also be challenging. As consumers become more aware and concerned about the environment, marketing managers will need to consider this in their strategies. Additionally, there is a growing focus on long-run consumer welfare, meaning that companies will need to consider the long-term benefits and impacts of their actions on consumers.

The Future Poses Many Challenges for Marketing Managers Because