Which of the following is NOT a trend that is affecting marketing strategy planning?
A) growth of JIT and EDI.
B) more international market development.
C) less attention to distribution service.
D) more attention to quality.
E) faster new-product development.

Question

Quizplus · Accepted Answer

The other trends listed are all factors that are affecting marketing strategy planning. The growth of just-in-time (JIT) and electronic data interchange (EDI) are affecting supply chain management, the increased focus on international markets presents both opportunities and challenges for marketers, the emphasis on quality reflects the importance of meeting customer expectations, and faster new-product development is necessary to keep up with rapidly changing consumer demands. However, there is no indication that there is less attention being paid to distribution service - in fact, the opposite may be true as companies seek to optimize their supply chains and better serve customers.

Which of the Following Is NOT a Trend That Is