Which of the following is NOT a trend affecting marketing planning strategy in the area of Business and Organizational Customers?
A) Shift to NAICS.
B) Closer relationships and single sourcing.
C) ISO 9000.
D) Less use of e-commerce and supply chain management.
E) More use of JIT and EDI.

Question

Quizplus · Accepted Answer

Less use of e-commerce and supply chain management is not a trend affecting marketing planning strategy in the area of Business and Organizational Customers. The other options are all trends affecting marketing planning strategy in this area.

Which of the Following Is NOT a Trend Affecting Marketing