A marketing plan that included sections on transportation requirements, inventory product-handling requirements, and facility requirements would include those sections under the area of ___________.
A) promotion.
B) price.
C) place.
D) product.
E) personnel.

Question

Quizplus · Accepted Answer

These sections pertain to the distribution or placement of the product, which is covered under the "place" component of the marketing mix (also known as the Four Ps of marketing). Transportation, inventory handling, and facility requirements are all crucial factors in getting the product to the customer, which falls under the distribution strategy.

A Marketing Plan That Included Sections on Transportation Requirements, Inventory