"Working capital" is the money needed to pay for short term expenses--such as employee salaries, advertising, and marketing research--as they occur.
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Q6: Cross-functional challenges are greater for minor changes
Q7: "Working capital" is the money needed to
Q8: Cross-functional links rarely affect strategy planning.
Q9: A firm's working capital may come from
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Q12: Funded marketing plans have no budget constraints.
Q13: It would probably be a bad idea
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Q15: Capital is the financial term for the
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