Heritage Brick's marketing manager is setting her pricing policies to "increase market share to 8%." Her pricing objective seems to be:
A) status-quo oriented.
B) sales oriented.
C) profit oriented.
D) target return oriented.
E) None of the above.

Question

Quizplus · Accepted Answer

The pricing objective of increasing market share is a sales-oriented objective, which aims to increase the volume of sales in the market.

Heritage Brick's Marketing Manager Is Setting Her Pricing Policies to "Increase