Australian Outback Products Co. has introduced a new product and set the price to help achieve "the 10% share we need to be in the game." This is an example of a:
A) status-quo objective.
B) profit-oriented objective.
C) target return objective.
D) sales-oriented objective.
E) profit maximization objective.

Question

Quizplus · Accepted Answer

The objective of achieving a certain market share is a sales-oriented objective, as it focuses on increasing sales and market penetration. The goal of reaching a 10% share indicates a desire to increase market share, which is a sales-oriented objective.