An ad for Toyota's lowest priced truck claimed that it "is tougher, gives better mileage, and costs less that any other truck"--and specifically named the directly competitive trucks. This is:
A) institutional advertising.
B) comparative advertising.
C) cooperative advertising.
D) direct competitive advertising.
E) pioneering advertising.
Correct Answer:
Verified
Q181: The _ type of competitive advertising aims
Q187: Sears advertises its "DieHard" auto batteries as
Q194: "Comparative advertising":
A) is usually ignored by consumers.
B)
Q198: A major difference between reminder advertising and
Q199: INDIRECT competitive advertising seeks:
A) to develop primary
Q201: All of the following are true of
Q205: In its ads, General Mills highlights the
Q207: Reminder advertising
A) tries to develop primary demand
Q209: When a producer has won brand preference
Q212: Nissan's Altima advertises the performance of its
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