The passage states that there has been a growing interest in paying agencies based on the results they actually produce. This implies a shift away from traditional payment methods, such as the 15% commission system, and towards a more results-focused approach.

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In Recent Years

Question 299

Multiple Choice

In recent years,

A) specialists in media buying have disappeared.
B) there has been growing interest in paying agencies based on the results they actually produce.
C) almost all advertising agencies have switched to the full-service approach.
D) conflicts between creative and business-oriented advertising people have almost disappeared due to acceptance of the marketing concept.
E) more ad agencies have been adopting the 15 percent commission system.

Correct Answer: