Advertisers Should Keep in Mind That

Advertisers should keep in mind that:

A) advertisers, but not ad agencies, can be held responsible for false and misleading ads.
B) only false or deceptive ads can be controlled by the FTC.
C) the FTC does not have the power to require corrective advertising or affirmative disclosures.
D) there are very clear-cut guidelines concerning how to substantiate ad claims.
E) what is seen as "positioning" in one country may be viewed as "unfair" or "deceptive" in another.