Regarding ad agencies, a good marketing manager knows that:
A) a 15 percent commission system can be a real bargain for firms that need little service but buy a lot of media time and space.
B) ad agencies earn commissions from media only when they buy at local rates.
C) the traditional 15 percent commission system is no longer required.
D) it is hard to end an agency relationship.
E) All of the above.
Correct Answer:
Verified
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