Sales promotion activities:
A) can usually be implemented quickly and get results sooner than advertising.
B) may be aimed at final consumers, intermediaries, and/or a firm's own sales force.
C) cost more than the total expenditures on advertising.
D) are currently a weak spot in many firms' marketing strategies.
E) All of the above.
Correct Answer:
Verified
Q314: Identify the incorrect statement about sales promotions.
A)
Q327: Use this information for questions that refer
Q328: Use this information for questions that refer
Q330: Which of the following is a possible
Q331: Trade shows are a sales promotion device
Q333: Sales promotion:
A) usually lasts for only a
Q334: Sales promotion:
A) to consumers usually is trying
Q335: Use this information for questions that refer
Q336: Use this information for questions that refer
Q337: Sales promotion should be targeted toward
A) wholesalers.
B)
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