MASS SELLING, in contrast to personal selling:
A) is less expensive when the target customers are numerous and scattered.
B) doesn't provide immediate feedback.
C) is less flexible in adapting to customers' needs and attitudes.
D) All of the above.
Correct Answer:
Verified
Q121: A car company sent three automobile magazines
Q122: Personal selling is more appropriate than mass
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Q127: "Advertising":
A) is the only form of mass
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Q130: Compared with other promotion methods, PERSONAL SELLING:
A)
Q134: Personal selling
A) involves direct spoken communication between
Q135: Personal selling:
A) Is indirect written communication between
Q139: Advertising
A) tries to attract attention to the
Q153: To encourage potential customers to buy a
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