To encourage potential buyers to take its new Model 3 sedan for a test drive, BMW posts a video on its Web site of the Model 3 speeding down a winding mountain road. This is an example of:
A) single-customer marketing.
B) advertising.
C) publicity.
D) personal selling.
E) sales promotion.
Correct Answer:
Verified
Q125: A computer software company sent three computer
Q126: MASS SELLING, in contrast to personal selling:
A)
Q127: "Advertising":
A) is the only form of mass
Q130: Compared with other promotion methods, PERSONAL SELLING:
A)
Q132: Publicity efforts:
A) Attempt to attract attention to
Q133: "Advertising":
A) is less expensive than personal selling
Q134: Personal selling
A) involves direct spoken communication between
Q134: To encourage potential buyers to purchase a
Q135: Personal selling:
A) Is indirect written communication between
Q153: To encourage potential customers to buy a
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