Integrated direct-response promotion:
A) isn't necessary or useful when the channel of distribution involves intermediaries.
B) is usually part of a pushing effort rather than part of a pulling approach.
C) focuses on achieving a measurable, direct response from specific target customers.
D) All of the above are true.
E) None of the above is true.

Question

Quizplus · Accepted Answer

Integrated direct-response promotion focuses on achieving a measurable, direct response from specific target customers. It is usually used in a pulling approach, meaning it aims to attract customers to the product or service. It can be used with or without intermediaries in the distribution channel.

Integrated Direct-Response Promotion