Direct-response promotion usually relies on a _____ database to target specific prospects.
A) customer relationship management
B) sales force management
C) entity-attribute-value model
D) enterprise relationship management
E) multidimensional preference

Question

Quizplus · Accepted Answer

Direct-response promotion aims to elicit an immediate response from specific prospects. To achieve this, it is crucial to have a customer relationship management (CRM) database that contains information about the target audience's behavior, preferences, and contact details. By utilizing CRM data, marketers can craft personalized communication and offers that are most likely to resonate with the recipients, leading to a higher conversion rate. Choice B and Choice D are about managing sales teams and enterprise relationships, respectively, and are not directly relevant to direct-response promotion. Choice C refers to a data modeling technique that may be used in database design but is not specific to targeting prospects. Similarly, multidimensional preference is not a commonly used term in marketing and lacks specificity.

Direct-Response Promotion Usually Relies on a _____ Database to Target