Integrated direct-response promotion:
A) got its start in the area of direct-mail advertising.
B) is often part of an integrated marketing communications program.
C) focuses on achieving feedback from a target customer that is immediate and measurable.
D) All of the above are true.
E) None of the above is true.

Question

Quizplus · Accepted Answer

Integrated direct-response promotion did get its start in direct-mail advertising, but it has evolved to include various other channels such as email, social media, and mobile marketing. It is often integrated with other marketing communication tools to achieve a cohesive campaign. Its focus is on generating an immediate and measurable response from the target audience, such as making a purchase, filling out a form, or visiting a website. Therefore, all of the above options are correct.

Integrated Direct-Response Promotion