What medium is appropriate for integrated direct-response promotion?
A) telephone
B) interactive video
C) print
D) e-mail
E) any of the above might be appropriate

Question

Quizplus · Accepted Answer

Integrated direct-response promotion utilizes multiple mediums to reach the target audience and generate a direct response. The choice of medium depends on the target audience, the type of product or service being promoted, and the budget of the campaign. Any of the above mediums could be appropriate depending on these factors.

What Medium Is Appropriate for Integrated Direct-Response Promotion