When a salesperson for Procter & Gamble (P&G) calls on key wholesalers to explain why they should stock and sell a new type of P&G shampoo to retailers, this is an example of:
A) Pulling
B) AIDA
C) Encoding
D) Pushing
E) Decoding

Question

Quizplus · Accepted Answer

This is an example of pushing, where the salesperson is pushing the new product onto wholesalers in order to get them to stock and sell it to retailers.

When a Salesperson for Procter & Gamble (P&G) Calls on Key