The "adoption curve" shows:
A) when different groups accept ideas.
B) how quickly a firm should drop current products.
C) the relationship between promotion spending and sales.
D) when a firm should introduce a new product.
E) All of the above.

Question

Quizplus · Accepted Answer

The adoption curve shows when different groups accept ideas, with the groups being innovators, early adopters, early majority, late majority, and laggards. It does not provide guidance on when to drop current products, the relationship between promotion spending and sales, or when to introduce a new product.

The "Adoption Curve" Shows