Which of the following is NOT true about the relation between promotion blends and the promotion target?
A) Pushing in the channel means using normal promotion to intermediaries.
B) Service-oriented companies often try to design ads targeted at customers that also communicate to their own employees.
C) Promotion to intermediaries emphasizes personal selling.
D) Pushing within the firm involves promotion to employees, especially salespeople.
E) All of the above are true.
Correct Answer:
Verified
Q248: In promotion to business customers, personal selling
Q250: In promotion to final consumers:
A) advertising, publicity,
Q251: A producer might use a "pulling policy"
Q253: A producer of disposable diapers is planning
Q256: A producer of household batteries for flashlights,
Q262: Clairol Corp. is introducing a new brand
Q263: Gillette spent $100 million in its first
Q276: Personal selling is MOST LIKELY to dominate
Q277: _ means getting customers to ask intermediaries
Q280: Producers and wholesalers that target business customers
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