A producer might use a "pulling policy" rather than a "pushing policy" if:
A) intermediaries are reluctant to handle a new product.
B) it is offering a very "high-tech" product to a small product-market.
C) its sales force has been very successful getting wholesalers and retailers to handle its product.
D) it has a very limited promotion budget.
E) All of the above.
Correct Answer:
Verified
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