In promotion to business customers, personal selling is often the dominant promotion method because:
A) there are fewer business customers than final consumers.
B) the sales message may need to be adjusted to the needs of different people in the firm.
C) purchases are typically large and thus justify the effort.
D) buyers are more likely to have technical questions.
E) all of the above.
Correct Answer:
Verified
Q244: When a salesperson for Procter & Gamble
Q245: In promotion to intermediaries:
A) personal selling is
Q250: In promotion to final consumers:
A) advertising, publicity,
Q251: A producer might use a "pulling policy"
Q252: When firms promote products to their own
Q252: Which of the following is NOT true
Q253: A producer of disposable diapers is planning
Q259: A firm's annual sales meeting
A) is a
Q262: Clairol Corp. is introducing a new brand
Q276: Personal selling is MOST LIKELY to dominate
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