In promotion to intermediaries:

Question

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All of the above statements are true in regard to promotion to intermediaries. Personal selling is the most effective method of communication with intermediaries to explain new offerings or answer any questions they may have. Trade ads are commonly used to inform intermediaries about new offerings as well. Promotion to intermediaries should be both informative, to provide them with the necessary facts about the product, and persuasive, to convince them to purchase and showcase the product to their customers. Sales promotions are also commonly used to boost an intermediary's short-term profits, such as offering them discounts for purchasing larger quantities of the product.

In Promotion to Intermediaries