When marketing a truly new product, a marketing manager should:
A) use an informing promotion objective.
B) target communication towards innovators and early adopters.
C) attempt to obtain publicity.
D) All of the above are true.
E) None of the above is true.

Question

Quizplus · Accepted Answer

When marketing a truly new product, a marketing manager should use an informing promotion objective to educate potential customers about the new product. Targeting communication towards innovators and early adopters is also important as they are more likely to embrace new ideas and products. Attempting to obtain publicity can help generate buzz and attention for the new product. Therefore, options A, B, and C are all true and the correct answer is D.

When Marketing a Truly New Product, a Marketing Manager Should