The "adoption curve" shows that:
A) most new products are introduced too slowly.
B) the marketing plan for a new product should schedule most of the promotion spending right when the product is first introduced.
C) some groups accept a new idea before others.
D) a firm should stick to the same promotion effort as time passes.
E) All of the above.

Question

Quizplus · Accepted Answer

The adoption curve shows that some groups accept a new idea before others. The other options are not necessarily true based on the adoption curve.

The "Adoption Curve" Shows That