Which of the following is NOT true concerning adoption curve groups?
A) The early adopter group tends to have the greatest contact with salespeople.
B) Early adopters are often unusual people who are not seen as opinion leaders.
C) Innovators rely more on impersonal sources of information than on salespeople.
D) Business firms in the innovator group are usually large and rather specialized.
E) The early majority group have a lot of contact with mass media, salespeople, and opinion leaders.

Question

Quizplus · Accepted Answer

Early adopters are typically seen as opinion leaders, who are respected by their peers and sought after for their advice and recommendations. Therefore, it is not true that they are usually unusual people who are not seen as opinion leaders.

Which of the Following Is NOT True Concerning Adoption Curve