Which of the following statements best reflects a marketing-oriented approach to physical distribution?
A) "We should create a position of inventory manager and give that person authority to coordinate all physical distribution activities to minimize the firm's total inventory costs."
B) "We should aim to keep our customers fully satisfied 100 percent of the time as this will increase our sales and give us a competitive advantage."
C) "We should replace our warehouses with distribution centers to speed the flow of products and eliminate all storage."
D) "We should choose the physical distribution alternative that will minimize the total cost of achieving the level of customer service our target market requires."
E) All are equally "marketing-oriented."

Question

Quizplus · Accepted Answer

A marketing-oriented approach to physical distribution focuses on meeting the needs of the target market while minimizing costs. Option D reflects this approach by suggesting that the physical distribution alternative chosen should minimize total costs while still achieving the desired level of customer service. Option A focuses solely on minimizing the firm's inventory costs, while Option B emphasizes customer satisfaction without addressing the cost aspect. Option C suggests replacing warehouses with distribution centers without considering the potential cost implications. Therefore, Option D is the best choice for reflecting a marketing-oriented approach to physical distribution.

Which of the Following Statements Best Reflects a Marketing-Oriented Approach