A good marketing manager will try to:
A) set the desired customer service level before trying to minimize physical distribution costs.
B) minimize the total cost of physical distribution.
C) maximize the level of customer service provided by his firm.
D) minimize storing time and costs.
E) provide customers with just-in-time delivery service.

Question

Quizplus · Accepted Answer

A good marketing manager will prioritize setting the desired customer service level before attempting to minimize physical distribution costs, as customer satisfaction is crucial for long-term success.

A Good Marketing Manager Will Try To