Physical distribution decisions interact with which other marketing mix decisions?
A) Price decisions.
B) Promotion decisions.
C) Product decisions.
D) All of these marketing mix decisions interact with physical distribution decisions.

Question

Quizplus · Accepted Answer

Physical distribution decisions interact with all other marketing mix decisions. For example, the price decision determines the cost of transporting and delivering the product to consumers. The promotion decision can affect the distribution channels used to reach different target markets. Product decisions can impact the required logistics and distribution capabilities. Therefore, physical distribution decisions are intertwined with and affected by all elements of the marketing mix.

Physical Distribution Decisions Interact with Which Other Marketing Mix Decisions