When planning physical distribution, the marketing manager should:
A) set the customer service level so that every customer can get the product exactly when he wants it.
B) minimize the cost of distribution for a given customer service level.
C) minimize the cost of transportation.
D) maximize the speed of delivery.
E) make use of a distribution center.

Question

Quizplus · Accepted Answer

The marketing manager should aim to minimize the cost of distribution while still maintaining a satisfactory level of customer service. This involves finding the most cost-effective methods of transportation, utilizing strategic distribution centers, and optimizing inventory levels. While maximizing speed of delivery may be a goal, it is not always feasible or cost-effective. Setting a customer service level based on every customer's exact desires is also unrealistic and may lead to unnecessary costs.

When Planning Physical Distribution, the Marketing Manager Should