The big advantage of qualitative research in marketing is:
A) ease of interpretation.
B) it provides a good basis for statistical analysis.
C) the in-depth responses it provides.
D) the analysis can be handled on a personal computer.
E) None of the above.

Question

Quizplus · Accepted Answer

Qualitative research in marketing is known for providing in-depth responses that can help researchers gain a better understanding of consumer behaviors, attitudes, and motivations. While data analysis may not be as straightforward as with quantitative research, the insights gained from qualitative research can be valuable for developing marketing strategies and making informed business decisions.

The Big Advantage of Qualitative Research in Marketing Is