Which of the following is a disadvantage of quantitative research (compared to qualitative research) ?
A) It is harder to get in-depth answers.
B) The conclusions are likely to vary more from analyst to analyst.
C) The results are harder to summarize.
D) It is not as fast for respondents.
E) None of the above is true.
Correct Answer:
Verified
Q177: Secondary data from federal government sources
A) is
Q178: Secondary data:
A) may not be specific enough
Q179: Marketing managers can search the Internet for
Q180: Which of the following statements about doing
Q183: Which of the following would NOT be
Q184: _ is an example of a primary
Q186: The big advantage of qualitative research in
Q187: Which of the following would be a
Q188: With focus group interviews,
A) consumers talk as
Q201: A consumer products manufacturer wants consumer reaction
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents