Which of the following statements about doing a situation analysis is correct?
A) There is very little government data on business and commercial markets.
B) Doing a good situation analysis is usually much less expensive than collecting primary data.
C) There is little value to having a marketing researcher involved because a good marketing manager is able to do what is required.
D) All of the above are true.
E) None of the above is true.

Question

Quizplus · Accepted Answer

Doing a thorough situation analysis can be done by collecting and analyzing existing secondary data, which is often less expensive than conducting primary data research. Option A is incorrect because there is actually a significant amount of government data available on business and commercial markets. Option C is also incorrect because having a marketing researcher involved can bring additional expertise and insights to the analysis. Option D is incorrect as only option B is true.

Which of the Following Statements About Doing a Situation Analysis