Marketing managers can search the Internet for secondary data by using:
A) a popular Internet subject directory like Yahoo.
B) a library Internet subject directory like INFOMINE.
C) a powerful Internet search engine like Google.
D) a relevant database that is accessed by using software at the website where the database is located.
E) all of the above.

Question

Quizplus · Accepted Answer

All of the options listed are viable ways for marketing managers to search for secondary data, as they all provide access to a wide range of online resources that may contain relevant information. Using a popular Internet subject directory like Yahoo or a library Internet subject directory like INFOMINE can be helpful for browsing a curated selection of resources related to a particular topic, while using a powerful Internet search engine like Google can be helpful for conducting more targeted searches based on specific keywords or phrases. Similarly, using a relevant database that is accessed by using software at the website where the database is located can be helpful for accessing specialized data sources that may not be easily available through other online channels. Ultimately, the best approach will depend on the specific needs and goals of the marketing manager, as well as the types of data they are trying to locate.

Marketing Managers Can Search the Internet for Secondary Data by Using