What would be the best way for the marketing manager of a supermarket to find out how consumers move through the store?
A) Have an interviewer go through the store with each customer.
B) Observe customers with hidden cameras.
C) Give customers a questionnaire after they have finished shopping.
D) Install checkout counters at the end of each aisle.
E) None of the above would be very good.

Question

Quizplus · Accepted Answer

Observing customers with hidden cameras would be the most effective way to track how consumers move through the store without interfering with their behavior or influencing their answers. It would also provide the marketing manager with accurate and objective data that can be used to improve the store layout and optimize product placement. However, it is important to ensure that the use of hidden cameras is legal and ethical, and that customers are informed about their presence.

What Would Be the Best Way for the Marketing Manager