Why are personal interviews usually preferred for research with business customers?
A) They are usually less expensive per interview than mail or telephone surveys.
B) The interviewer can explain complicated directions and perhaps get better responses.
C) They are more convenient than mail or telephone surveys.
D) They are effective for getting quick answers to simple questions.
E) None of the above is correct.

Question

Quizplus · Accepted Answer

Personal interviews allow for the interviewer to provide clarification or further explanation of questions, which can result in better and more accurate responses. This is especially important for research with business customers, who may have a more complex understanding of industry jargon or technical terminology.

Why Are Personal Interviews Usually Preferred for Research with Business