Quantitative marketing research
A) usually makes it easier and faster for respondents to answer the questions (compared to qualitative research).
B) can use a large, representative sample.
C) data can be collected by mail, e-mail, online, telephone, or personal interviews.
D) makes it easier for the research analyst to summarize answers.
E) All of the above are true.

Question

Quizplus · Accepted Answer

All of the options are true for quantitative marketing research. It typically involves structured questionnaires with closed-ended questions that are easy and quick for respondents to answer. A large, representative sample can be used for greater accuracy and generalizability, and data can be collected through various modes. Quantitative data can also be easily summarized and analyzed using statistical methods.

Quantitative Marketing Research