A firm intends to use an online survey questionnaire in a marketing research project. Compared to a mail survey:
A) feedback will likely be faster online.
B) the response rate will likely be lower online.
C) respondents will likely be younger and better educated online.
D) costs will likely be less online.
E) all of the above.

Question

Quizplus · Accepted Answer

All the options are true when comparing an online survey questionnaire to a mail survey. Feedback will likely be faster because the responses can be collected and analyzed in real-time, without the need for manual data entry. However, the response rate will likely be lower online due to factors such as spam filters and the ease of ignoring or deleting an online survey. Respondents will likely be younger and better educated online, as these groups tend to have higher levels of internet usage. Costs will likely be less online, as there are no printing and postage expenses associated with sending and collecting mail surveys.

A Firm Intends to Use an Online Survey Questionnaire in a Marketing