The observing method in marketing research:
A) uses personal interviews.
B) may require customers to change their normal shopping behavior.
C) is used to gather data without consumers being influenced by the process.
D) is not suitable for obtaining primary data.
E) All of the above.

Question

Quizplus · Accepted Answer

The observing method in marketing research is used to gather data without consumers being influenced by the process. It does not require personal interviews and may not require customers to change their normal shopping behavior. While it is a method for obtaining primary data, it may not be suitable for all research objectives.

The Observing Method in Marketing Research