Focus groups:
A) Are usually composed of 10-15 people as participants.
B) Yield results that are largely dependent on the viewpoint of the researcher.
C) Always do a good job of representing the broader target market.
D) Are expensive compared to other marketing research methods.
E) Are conducted in a formal group setting.

Question

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The Answer of Focus groups:
A) Are usually composed of 10-15 people as participants.
B) Yield results that are largely dependent on the viewpoint of the researcher.
C) Always do a good job of representing the broader target market.
D) Are expensive compared to other marketing research methods.
E) Are conducted in a formal group setting.

Focus Groups