A marketing researcher wants to get sensitive information about family spending patterns as part of a survey. He is most likely to get the needed information
A) with a mail, e-mail, or online survey.
B) with a focus group.
C) with personal interviews.
D) with telephone interviews.
E) Any of the above is about equally effective for getting sensitive information.

Question

Quizplus · Accepted Answer

Mail, e-mail, or online surveys allow respondents to provide sensitive information anonymously, which can lead to more honest and accurate responses compared to methods involving direct interaction.

A Marketing Researcher Wants to Get Sensitive Information About Family