The response rate to a survey affects
A) who is in the population for a marketing research study.
B) whether a statistical package can be used to analyze the data.
C) how representative the sample is.
D) All of the above are good answers.
E) None of the above is a good answer.

Question

Quizplus · Accepted Answer

The response rate affects how representative the sample is because a low response rate can lead to non-response bias, meaning the sample may not accurately reflect the population.

The Response Rate to a Survey Affects