At the step when data are interpreted, a marketing manager should:
A) leave it to the technical specialists to draw the correct conclusions.
B) realize that statistical summaries from a sample may not be precise for the whole population.
C) know that quantitative survey responses are valid, but qualitative research may not be valid.
D) be satisfied with the sample used as long as it is large.
E) All of the above are correct.

Question

Quizplus · Accepted Answer

It is important for a marketing manager to understand that statistical summaries from a sample may not precisely represent the whole population. This awareness can help guide decisions based on the data and prevent potential misinterpretations. The other options presented are not ideal choices for a marketing manager interpreting data.

At the Step When Data Are Interpreted, a Marketing Manager