Regarding international marketing research:
A) If a firm is well established internationally, there is nothing to be gained from working with local market research firms in the countries of interest.
B) It is impossible to coordinate similar marketing research efforts under way in several countries due to language and cultural differences.
C) Accurate data (both primary and secondary data) may be hard to find in international markets.
D) It is impossible to standardize the elements of an international marketing information system.
E) None of the above.

Question

Quizplus · Accepted Answer

Accurate data (both primary and secondary data) may be hard to find in international markets. This is because there may be language barriers, cultural differences, and lack of access to certain information in different countries. It is important to work with local market research firms to overcome these challenges and gather accurate data. Option A and B are incorrect because working with local market research firms can provide valuable insight and information even if a firm is well established internationally. Option D is incorrect because while there may be some challenges in standardizing elements of an international marketing information system, it is not impossible.

Regarding International Marketing Research